Prevent sweating and body odour with antibacterial odour protection
It’s our mission to prevent sweating from turning into BO by stopping it where it starts. That’s why Sure Antibacterial Odour Protection Antiperspirant Deodorant fights odour-causing bacteria where it multiplies: your underarms. By reducing 90% of odour-causing bacteria*, it’s your anti-sweat, anti-odour hero – to put the power back in your hands.
*based on antimicrobial efficacy studies in comparison to regular soap.
How it works
Antibac odour protection
The science behind body odour: bacteria gives you BO
From hot sweats to night sweats, all-out-sprints or sweaty commutes – chances are you’ve had a run in with BO. But, sweat itself doesn’t smell. Instead, you can blame the 10 million bacteria living in your underarms. Don’t freak out, it’s totally normal. This good bacteria helps keep your skin healthy, but, its by-product causes that tell-tale smell, BO. How to stop sweating? While you can’t prevent sweating all together, you can rely on an odour-busting antiperspirant to do the heavy lifting for you.
How to stop sweating turning into body odour
Underarms are the perfect damp and warm environment for this bacteria to thrive. The good news? Our expert formulas keep it under control, so you can stay in-control. Our approach to busting odour is threefold . 1. Antibacterial ingredients inhibit growth of bacteria itself. 2. Alcohols help control the number of bacteria on the skin to keep you smelling fresh because: no bacteria = no bad odours. 3. Aluminium actives help prevent sweating and in turn reduce bacteria on the skin. This is our triple-charged expert technology to reducing body odour.
Prevent sweating with expert formulas
Our expert formulas are here for every movement, and every moment. They’re created with one thing in mind: to help prevent sweating with ingredients to fight odour-causing bacteria. That means no compromise on underarm dryness for high-fives and big waves. Power-up your defence with this advanced technology that helps fight BO, every time you swipe, spray or roll.
The Bottom Line
10 X Antibacterial Protection
The more you move, the more it works
Reduces 90% of odour-causing bacteria
The science
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Everyone carries bacteria
Over 10 million bacteria live in your underarm. Soap alone isn’t enough to protect you from body odour.
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Body odour is bacteria
Body odour is produced by bacteria on the skin that break sweat down into acids. This makes your armpits the ideal environment for bacteria to thrive.
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Fight the source
Specifically formulated with ingredients to fight odour causing bacteria, giving you the confidence of 48hr odour protection.
