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Sure Men and Women Maximum Protection

Everything you need to
know about the ingredients we use

At Sure we’re here to keep you moving with confidence. And with superior sweat protection at the heart of everything we do, we’re proud to make antiperspirant and deodorant products that keep millions of people staying fresh while on the move. But have you ever stopped to wonder what’s inside them? 

It’s only natural to care deeply about what you put on your body. Rest assured, at Sure, the safety and sustainability of everything that goes into the products you use is our absolute priority. Each and every ingredient is rigorously assessed by our experts before we use it. We never compromise, and nor should you.

You never stand still, and neither do we. We’re obsessed with continually improving our products, and we constantly check out the latest science to make our products work better, be more sustainable, and keep you happy by staying fresh and smelling amazing. Just like our products, we won’t let you down.    

So let’s take a closer look at some of those ingredients that keep you moving with confidence, and make all of our products work as hard as you do.

 

Our approach 

It’s a fast-moving and ever-changing world out there. But one thing always remains the same; our commitment to bringing you the safest and most effective products. When we’re choosing which ingredients to put inside them, we’re always led by the science. As well as doing our own safety assessments and setting our own rigorous standards, we always follow the relevant local and international safety regulations, and respond to the changing needs of customers like you. 

In our quest to keep you safe and smelling fresh, we often go even further, setting standards that are higher than legally required. And we’re a demanding bunch, always insisting that our suppliers and partners meet our own rigorous standards. 

For us everything starts with the values of our parent company Unilever. Since 2017, Unilever has led the industry in voluntarily disclosing all ingredients, including fragrance ingredients (down to 0.01% of the product formulation) across all our home, beauty and personal care products throughout Europe and the US. We’re proud to be part of such a forward-thinking company. 

From the busiest city street to the most remote mountain top, wherever in the world you are, you can be sure of Sure. We keep a close eye on the latest scientific developments and new legislation, and constantly review and update the ingredients we use. We also know that you don’t get to be the best by simply standing still. So we’re always evolving our products to bring you the latest innovations. We do whatever it takes to provide you with the best possible protection from sweat and nasty odours – and all so you can keep on moving with confidence.

 

Ingredients we use

What goes into our products? It’s a fascinating question, and one we’re always happy to answer. Let’s take a closer look at some of those ingredients, understand why we use them, and find out how we know they’re safe to use.

 

Aluminium

Fragrances

Preservatives

Talc

Alcohol

Palm oil