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Why and how do we use them?

The quick answer is ‘to smell great!’ Fragrance plays a big part in the sensory experience our products provide, giving you the confidence to keep moving without worrying about smelling sweaty. Amazingly, nearly 3,000 fragrance ingredients are used across the consumer goods industry, which are carefully regulated by authorities and the International Fragrance Association (IFRA).


Are they okay to use?

The fragrance ingredients we use are completely safe and meet all the requirements of the IFRA Standards, the globally accepted risk management system for the safe use of fragrance ingredients. They’re basically the ‘Fragrance Safety Guardians’, and at Sure we always carefully follow their recommendations.

Where it’s required, we list our fragrance ingredients in the ingredients list on our product packs. In Europe and the US you can find a full break down of our fragrance ingredients on the ‘What’s in Our Products’ webpage (Unilever’s ingredient disclosure platform).