The data below confirms that Sure Men Ice Fresh sold a total of 5,650,547 units for the MAT period ending 28/11/2020 (see table below).  This was the highest in volume sales than any other Anti-Perspirant brand (Unilever-defined) for that period.  Anti-Perspirant (Unilever defined) includes Aerosol, Roll On, Soft Solid and Stick products.  Our Retail Measurement Services covers Grocery, Impulse and Chemists.

The data below shows which products were the 1-10 best sellers during the time period specified.

Data Source: Nielson One Light; MAT period ending 28/11/2020

The data below confirms that Sure Men Ice Fresh sold a total of 5,281,566 units for the MAT period ending 28/12/2019 (see table below).  This was the highest in volume sales than any other Anti-Perspirant brand (Unilever-defined) for that period.  Anti-Perspirant (Unilever defined) includes Aerosol, Roll On, Soft Solid and Stick products.  Our Retail Measurement Services covers Grocery, Impulse and Chemists.

The data below shows which products were the 1-10 best sellers during the time period specified.

BRAND	FORMAT	TYPE	SUB_BRAND	VARIANT	UNITS MAT  (end 28-DEC-19)
SURE	AEROSOL	ANTI-PERSPIRANT (AP)	MEN	ICE FRESH	5,281,566.8
SURE	AEROSOL	ANTI-PERSPIRANT (AP)	MEN	ACTIVE DRY	4,328,718.3
SURE	AEROSOL	ANTI-PERSPIRANT (AP)	WOMEN	BRIGHT BOUQUET 250ml	3,636,954.0
DOVE	AEROSOL	ANTI-PERSPIRANT (AP)	MEN+CARE	CLEAN COMFORT	3,151,836.2
DOVE	AEROSOL	ANTI-PERSPIRANT (AP)	DOVE	ORIGINAL	2,667,004.0
SURE	AEROSOL	ANTI-PERSPIRANT (AP)	INVISIBLE	PURE	2,646,602.6
SURE	AEROSOL	ANTI-PERSPIRANT (AP)	MEN	QUANTUM DRY	2,539,861.8
SURE	ROLL ON	ANTI-PERSPIRANT (AP)	WOMEN ULTRA DRY	COTTON DRY	2,459,355.3
RIGHTGUARD	AEROSOL	ANTI-PERSPIRANT (AP)	TOTAL DEFENCE	FRESH	2,448,831.4
SURE	AEROSOL	ANTI-PERSPIRANT (AP)	WOMEN	BRIGHT BOUQUET 150ml	2,394,688.6

 

Data Source: Nielson One Light; MAT period ending 28/12/2019