This year, Sure is on a mission to motivate women to move more by inspiring them to take advantage of their surroundings and use ‘the world as their workout’ to stay active. Our aim is to encourage women to keep moving by opening their eyes to achievable activities in their everyday routine that can help them take the first step in the right direction.
From making the most of the morning commute (yes, that means taking the stairs!) to taking part in a local community dance class, we want to show women that making the decision to be more active doesn’t need to be daunting and can have a positive impact on your health and wellbeing. In Sure’s terms, "The more you move, the more you live".
With many of us put off by the thought of a morning in the gym or pounding the pavement, we want to encourage women to think a little differently about what they can do to get up and get moving - your world can be your workout. Whether that’s taking the stairs instead of the lift, getting off the bus a stop early to get your steps up, or going for a power walk (and talk) around the block with your friend.
Research shows that there are plenty of women who want to exercise more but are held back by fear of judgement from others; something we are hoping to eradicate through our ‘Your World. Your Workout.’ initiative. By growing a trusted community of movers to share their stories and fitness journeys, we are striving to transform the way women feel and think about getting active. In doing so, help inspire others and show that everyday movement opportunities are endless!
Check back for more information soon.