We like the way you move


We're on a mission to get the world moving - one step, skip, jump or jive at a time. It doesn't matter where you start. Just that you do. We want to give everyone the confidence to move and keep moving.

WHATEVER YOU THINK YOUR LIMITS ARE, WE'D LOVE TO HELP YOU SMASH THEM. AND KEEP ON SMASHING THEM.

Man and woman running through woodland

Our commitment to sustainability

At Sure, we’re on a mission to inspire the confidence in everyone to move more. As one of the world’s biggest deodorant brands, it’s our priority to do everything we can to protect the outdoor spaces and places in which we all move. We will minimise our impact on the world around us, so that everyone can keep moving safely.

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Let's get

Nobody does this solo. We’re all one movement. Sign up to be part of the world’s most active community and we’ll get you on your way.

Sure advanced protection deodorant

Find the right product for you

When you start to move, tiny microcapsules release a burst of fragrance to keep you fresh. Whether you dance, pedal, climb or hula hoop, we’ve got you covered.