Everyone carries bacteria
Over 10 million bacteria live in your underarm. Soap alone isn’t enough to protect you from body odour.
Body odour is bacteria
Body odour is produced by bacteria on the skin that break sweat down into acids. This makes your armpits the ideal environment for bacteria to thrive.
Fight the source
Specifically formulated with ingredients to fight odour causing bacteria, giving you the confidence of 48hr odour protection.
What causes sweat stains?
Active ingredients in deodorants and anti-perspirants mix with sweat and natural oils produced by your body, creating stains on your clothes.
Our best anti-marks formula
Sure® invisible on black + white clothes reduces signs of yellow stains and white marks with the same 48-hour protection. We tested it.
Keep your blacks black and your whites white for longer, allowing only your personality to leave the mark.
Pure Beauty Awards 2014 Best New Deodorant
(Sure® Women Crystal Invisible Diamond on black + white clothes)