woman in a yellow hat pushing her friend outside on a computer chair. Both girls are laughing and having fun


Only one thing’s more important than starting to move more – that’s keeping it going. And we’ve got all the motivation you need. Everything from top athletes’ inspiring stories, to fresh ideas for home workouts and music playlists that are impossible to sit down to.


Breaking Barriers

Our goal is to inspire you with the confidence to overcome challenges and move more. That’s why we’ve partnered with Chelsea Football Club.

In these short films, top Premier League players, N'Golo Kanté, Jorginho and Antonio Rüdiger tell of the barriers they’ve overcome to reach the pinnacle of their sport.

During tough times, it’s important that we all find ways to stay positive, be inspired and keep moving forward.

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Male in a wheelchair bowling a blue ball
Four young kids in purple football kits celebrating a goal

Breaking limits through the power of movement

Everyone should be able to experience the incredible physical, social and mental benefits movement provides. And we’re acting now to create the world we want to see – one where everyone has the confidence and opportunity to move more. ​

That’s why we’ve created the Sure Breaking Limits Programme – in partnership with the most credible NGOs in the UK, we are providing millions of young people with access to movement-based programmes, coaching and mentorship they need to transform their lives through the power of movement.​

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