Two lads roller skating

Sure Advanced Reference

The data below confirms that Sure Men Ice Fresh sold a total of 5,650,547 units for the MAT period ending 28/11/2020 (see table below). This was the highest in volume sales than any other Anti-Perspirant brand (Unilever-defined) for that period. Anti-Perspirant (Unilever defined) includes Aerosol, Roll On, Soft Solid and Stick products. Our Retail Measurement Services covers Grocery, Impulse and Chemists.

The data below shows which products were the 1-10 best sellers during the time period specified.

Data Table showing which products were the 1-10 best sellers during the time period specified.
BRANDFORMATTYPESUB_BRANDVARIANTITEMUnits MAT(end 29-NOV-20)
SUREAERSOLANTI-PERSPIRANT (AP)MENICE FRESHICE FRESH5,650,547.5
SUREAERSOLANTI-PERSPIRANT (AP)MENACTIVE DRYACTIVE DRY4,083,988.4
SUREAEROSOLANTI-PERSPIRANT (AP)WOMENBRIGHT BOUQUETBRIGHT BOUQUET3,863,279.8
DOVEAEROSOLANTI-PERSPIRANT (AP)MEN+CARECLEAN COMFORTCLEAN COMFORT3,438,537.3
SUREAEROSOLANTI-PERSPIRANT (AP)MENQUANTUM DRYQUANTUM DRY2,775,309.7
DOVEROLL ONANTI-PERSPIRANT (AP)DOVEORIGINALORIGINAL2,773,086.9
DOVEAEROSOLANTI-PERSPIRANT (AP)DOVEORIGINALORIGINAL2,771,284.2
SUREAEROSOLANTI-PERSPIRANT (AP)INVISIBLEPUREINVISIBLE PURE2,304,442.9
SUREROLL ONANTI-PERSPIRANT (AP)MENSENSITIVESENSITIVE2,348,466.3
DOVEAEROSOLANTI-PERSPIRANT (AP)INVISIBLEINVISIBLE DRYINVISIBLE DRY2,304,422.9

Data Source: Nielson One Light; MAT period ending 28/11/2020

The data below confirms that Sure Men Ice Fresh sold a total of 5,281,566 units for the MAT period ending 28/12/2019 (see table below). This was the highest in volume sales than any other Anti-Perspirant brand (Unilever-defined) for that period. Anti-Perspirant (Unilever defined) includes Aerosol, Roll On, Soft Solid and Stick products. Our Retail Measurement Services covers Grocery, Impulse and Chemists.

The data below shows which products were the 1-10 best sellers during the time period specified.

Data Table showing which products were the 1-10 best sellers during the time period specified.
BRANDFORMATTYPESUB_BRANDVARIANTUnits MAT(end 28-DEC-19)
SUREAERSOLANTI-PERSPIRANT (AP)MENICE FRESH5,281,866.8
SUREAERSOLANTI-PERSPIRANT (AP)MENACTIVE DRY4,328,719.3
SUREAEROSOLANTI-PERSPIRANT (AP)WOMENBRIGHT BOUQUET 250ML3,151,836.2
DOVEAEROSOLANTI-PERSPIRANT (AP)MEN+CARECLEAN COMFORT3,151,836.2
DOVEAEROSOLANTI-PERSPIRANT (AP)DOVEORIGINAL2,667,004.0
SUREAEROSOLANTI-PERSPIRANT (AP)INVISIBLEPURE2,646,602.6
SUREAEROSOLANTI-PERSPIRANT (AP)MENQUANTUM DRY2,539,861.8
SUREROLL ONANTI-PERSPIRANT (AP)WOMEN ULTRA DRYCOTTON DRY2,459,355.3
RIGHTGUARDAEROSOLANTI-PERSPIRANT (AP)TOTAL DEFENCEFRESH2,448,831.4
SUREAEROSOLANTI-PERSPIRANT (AP)WOMENBRIGHT BOUQUET 150ML2,394,688.6

Data Source: Nielson One Light; MAT period ending 28/12/2019

Sales substantiation data to support Sure as 'Ireland's #1 Antiperspirant Brand in Market':

The data below confirms that Sure sold a total of 1,482,511 units for the MAT period ending 04/10/2020 (see table below). This was the highest in unit sales than any other Anti-Perspirant brand (Unilever-defined) for that period. Anti-Perspirant (Unilever defined) includes Aerosol, Roll On, Soft Solid and Stick products. Our Retail Measurement Services covers Grocery and Impulse

Sales substantiation data to support Sure as Ireland's #1 Antiperspirant Brand in Market
TYPEBrandMANUFACTURERCSA LEVERS DEO AEROSOL TYPEUnit Sales
MAT (04/10/20)
ANTI PERSPIRANT UNILEVER SURESUREUNILEVERANTI PERSPIRANT1,482,511.70
ANTI PERSPIRANT UNILEVER DOVEDOVEUNILEVERANTI PERSPIRANT1,314,685.50
ANTI PERSPIRANT BEIERSDORF NIVEANIVEABEIERSDORFANTI PERSPIRANT948,018.90
ANTI PERSPIRANT UNILEVER LYNXLYNXUNILEVERANTI PERSPIRANT248,030.80
ANTI PERSPIRANT REVLON MITCHUMMITCHUMREVLONANTI PERSPIRANT108,346.80
ANT PRSPRNT L'RL L'RL MN EXPRTL'OREAL MEN EXPERTL'OREALANTI PERSPIRANT132,875.80
ANTI PERSPIRANT HENKEL RIGHT GUARDRIGHT GUARDHENKELANTI PERSPIRANT191,322.30
ANTI PERSPIRANT COLGATE PALMOLIVE SANEXSANEXCOLGATE PALMOLIVEANTI PERSPIRANT75,820.10
ANTI PERSPIRANT PRIVATE LABELPRIVATE LABELPRIVATE LABELANTI PERSPIRANT59,416.00
ANT PRSPRNT KLN BRNDS SFT & GNTLSOFT & GENTLEKEYLINE BRANDSANTI PERSPIRANT23,267.40