SURE x FIFA WOMEN’S WORLD CUP 2023™

WE ARE JUST WARMING UP

Sure FIFA Women's World Cup 2023™

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SURE X FIFA COMMITEMENT

Together with FIFA, Sure will help to get more girls to play football

Sure launches the Breaking Limits Programme: Girls Can series to provide girls worldwide with the confidence and opportunity to play football.

Ahead of the FIFA Women’s World Cup 2023™, Sure and FIFA have launched three new digital training modules as part of the Breaking Limits Programme: Girls Can series to help coaches, teachers and community leaders to empower girls with the confidence and opportunity to play football. Sure launches the Breaking Limits Programme: Girls Can series to provide girls worldwide with the confidence and opportunity to play football.

Sure is committed to inspiring the confidence in everyone to move more and, since launching in 2021, Sure's wider Breaking Limits Programme has already reached many young people across the UK, Brazil, the US, Argentina and Mexico.

Find out more about how Sure is working together with FIFA on the Breaking Limits Programme: Girls Can series via: BreakingLimitsProgramme

We're just warming up

Women's football is here to stay.

The headline makers,
the entertainers,
the record breakers.

And they won't stop there.

This FIFA Women’s World Cup™,
We'll fight together,
on and off of the pitch.

Inspiring confidence in every woman
to smash their limits,
and the limits of the beautiful game.

We’re just WARMING UP.

We are not done yet.

Learn More about Sure's Football ambassadors

Lauren James

English Striker

From individual awards to big team titles, Lauren has a cabinet full of shiny silverware. She has paved her own path, and established herself as a talented football player. Lauren is now embarking on her first FIFA Women's World Cup™.

Sam Kerr

Australian Striker

Sam, even those who don’t watch women’s football know her name. She has broken barriers, made it on front covers and is now the face of the FIFA Women's World Cup 2023™ in her home country of Australia. On the pitch she’s also unstoppable and an inspiration for so many players and fans alike.

Melanie Leupolz

German Midfielder

Melanie is a German international player who has won some of the biggest titles in football. She is also a mom and is known for being an advocate for motherhood and better maternity support in the women’s game. Melanie is now ready to play in her third FIFA Women’s World Cup™.

Linda Caicedo

Colombian Forward

Many players dream big but only a few reach what Linda has at 18 years old. Linda has fought through countless adversities, endured so much and worked so hard to prepare her to carry the hopes of an entire nation in the biggest tournament of her life, the FIFA Women’s World Cup 2023™.

Estefania Banini

Argentinean Attack Midfielder

Estefania is a leader on and off the pitch, winning numerous personal and team awards. She has made her voice heard in football, fighting for better conditions for her female teamates. She is now hoping to support her team in Australia at the FIFA Women’s World Cup 2023™.

Tamires Dias

Brazilian Left back/wing

Tamires is a household name in Brazil. She has proved that motherhood has a place in football after giving birth to a son during her career and returning to the top of her game. Tamires is now ready to keep smashing her limits in her third FIFA Women’s World Cup™.