kids celebrating after scoring a goal in football
girl running on a playground

Movement has the power to transform lives

Movement gives us strength and builds our confidence.
Through movement we are challenged to go further, push harder. It breaks down barriers both set for ourselves, and by others. When we’re moving, anything feels possible.

Movement is a human right

Everyone should have the right to move. To experience the transformative power of movement and all the incredible mental and physical benefits it brings.

Barriers to movement

Everyone should be able to experience all the incredible physical, mental and social benefits movement bring - whoever you are, however you move. But in our increasingly unequal societies, social, economic, and physical barriers stand in the way.

Sometimes, self-doubt holds us back. We lack the confidence and motivation to keep going because we fear judgement or failure. Because we believe that we can't.

Society also stands in our way. We face discrimination because of our gender, race or perceived ability.

Furthermore, the COVID-19 crisis has led to the closure of recreation centres and sports programs nationwide, making it even harder for many who depend on these safe spaces for their overall physical and mental wellbeing.

‘The practice of sport is a human right. Every individual must have the possibility of practising sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play’

International Olympic Committee (IOC) (BBC)

Everyone should be able to experience all the incredible physical, mental and social benefits movement bring - whoever you are, however you move.

WE ARE ACTING NOW TO CREATE A WORLD WHERE EVERYONE HAS THE CONFIDENCE AND OPPORTUNITY TO MOVE MORE

We are committed to inspiring billions of people to move more each year. We champion effort over ability and trying over winning.

Because movement empowers people to break barriers by enabling them to develop critical life skills such as teamwork and resilience. Movement builds confidence and teaches us how to overcome failures and adversities. Movement has the power to unit community and incite positive change.

Sure has always believed in the transformational power of movement.

Breaking limits Sure programme logo
girls playing football, power of movement

SURE BREAKING LIMITS PROGRAMME

We are on a mission to empower millions of young people with confidence and opportunities to move. We’re partnering with the most credible NGOs to provide young people with access to movement-based programmes, coaching and mentorship they need to transform their lives through the power of movement.

We are also training coaches and mentors around the globe, equipping them with the tools and skills they need to inspire everyone with the confidence to move more.

GLOBAL PARTNERSHIPS

Beyond Sport

Globally, we are partnering with Beyond Sport to support us on our journey to help millions of young people around the world transform their lives through the power of movement. To find out more, click hereOpens in a new window.

OUR LOCAL PARTNERS

The change foundation
Street soccer foundation
girl dancing, power of movement

GET INVOLVED, GET MOVING

We are bringing our mission to more countries across the globe so that we can transform even more lives through the power of movement!