Sure: The UK's Leading Antiperspirant Deodorant Brand

20th August 2025

Unilever UK Ltd

3 St James’s Road

Kingston upon Thames

KT1 2BA

Dear Sir/Madam,

This letter confirms the robust performance of Sure, a leading Unilever deodorant brand, within the UK Anti-Perspirant Deodorant market. NielsenIQ data reported to Unilever UK Ltd highlights Sure's exceptional market position, having sold 86,865,647 units and achieved a value of £189,623,541. For the 52-week period ending 09.08.2025, Sure was ranked first in both units and value among all brands, demonstrating its strong presence and consumer preference across the UK Deodorant market. This comprehensive report covers Total Coverage for the UK Deodorant market.

Please note that:

• While we have provided the above written confirmation of what we report in the Deodorants database, NielsenIQ does not endorse any client claim
• Unilever UK Ltd may only make use of our name in association with the information it may reference in its claim. Unilever UK Ltd may not state or imply that NielsenIQ is the source of the claim itself. 
• Any Unilever UK Ltd claim that relies on NielsenIQ data must contain the following citation, including NielsenIQ’s copyright: 
  •  “Source ©2025 NielsenIQ data, Unit/Value Sales, Anti-Perspirant Deodorants (client defined) w/e 09.08.2025 (GB)” 
• This letter is valid for 12 months from the date of issuance.

Information provided by NIQ is primarily designed for Unilever UK Ltd internal use. We consent to the use

of the results referenced in this letter in an advertisement or public communication on the condition that

Unilever UK Ltd indemnifies and holds harmless NIQ, its officers and directors against all claims, damages,

loss or expenses (including attorney’s fees) relating to Unilever UK Ltd disclosure of NIQ information.

Sincerely,

Melodie Jones

Senior Analytics Executive

 

Appendix

 

NielsenIQ | John Smith Drive | Oxford OX4 2WB | niq.com

© 2021 Nielsen Consumer LLC. All Rights Reserved.