Whole Body

Smell better everywhere

Wherever you smell, there is now a deodorant for that! All-day odour protection — wherever you need it most, including pits, chest, feet & beyond

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Sure’s Whole Body Deodorant gets the Gogglebox treatment in new Channel 4 partnership

Sure’s new 90-second ad, airing during Gogglebox on 11th April, takes a humorous look at the quirky names Brits give their body parts — highlighting a deodorant designed for your whole body.

Fan-favourite cast members including The Malones, Ellie and Izzi, Jenny and Lee, Pete and Sophie, and Amira and Amani Rota will react to the ad during the episode, kicking off a multi-channel campaign across TV, BVOD, cinema, OOH and social media — all aimed at sparking honest conversations around body odour.