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Advanced Protection



Advanced Protection

NEW! Advanced Protection 

Brand NEW Sure Advanced Protection anti-perspirant is the ultimate sweat and odour hero for all day freshness and a dry and confident feeling, giving you up to 50% more protection against sweat and body odour*.

  • New Sure Advanced Protection contains more anti-perspirant active* , giving you 72-hour protection
  • The formulations provide up to 50% more protection*
  • Our most effective anti-perspirant yet, available in an aerosol and roll-on
  • Contains Sure's unique MotionSense Technology, which provides burst of fragrance when you need it most

Sure Advanced Protection contains Motionsense™ technology, so the more you move, the more it protects, filled with microcapsules that respond to your body; bursting with friction to release freshness throughout the day.

Embrace the unexpected without the worry of your anti-perspirant letting you down anti-sweat, anti-odour, pro-move.

All day freshness for a dry and confident feeling.

*vs. core Sure anti-perspirants

The science

  • What Is Advanced Protection?

    It is our best ever protection in an aerosol and a roll on, offering 50% more protection*. Designed to combat sweating and body odour for up to 72 hours. Available for both men and women.

  • 72HR Protection

    Sure Advanced Protection anti-perspirant is the ultimate sweat and odour hero, giving you all day freshness and a dry and confident feeling for up to 72hrs. Our new range contains more anti-perspirant active providing 50% more protection* when you need it most

  • Motion Sense™ Technology

    Sure's unique MotionSense™ technology guarantees to leave you fresh all day, releasing bursts of fragrance to allow you to get on with your busy schedule. The more you move, the more you live

More Sure

( 50 items )
  • Sure Men and Women Motion Sense
    Motionsense™

    The more you move, the more it protects.

  • Sure Men and Women Maximum Protection
    Maximum Protection

    Our strongest protection ever.

  • Sure Men and Women Invisible Black and White Antiperspirant Deodorant
    Invisible Black + White on Clothes

    Protection for you and your clothes.