woman in a yellow hat pushing her friend outside on a computer chair. Both girls are laughing and having fun


Only one thing’s more important than starting to move more – that’s keeping it going. And we’ve got all the motivation you need. Everything from top athletes’ inspiring stories, to fresh ideas for home workouts and music playlists that are impossible to sit down to.


Breaking Barriers

Our goal is to inspire you with the confidence to overcome challenges and move more. That’s why we’ve partnered with Chelsea Football Club.

In these short films, top Premier League players, N'Golo Kanté, Jorginho and Antonio Rüdiger tell of the barriers they’ve overcome to reach the pinnacle of their sport.

During tough times, it’s important that we all find ways to stay positive, be inspired and keep moving forward.

Watch videos
A girl dancing in front of a blue garage door outside
Four young kids in purple football kits celebrating a goal

Breaking limits through the power of movement

What is it about movement? It builds our confidence. It challenges us to go further, and push harder. It breaks down the barriers we set ourselves, and those set for us by others. When we’re moving, anything feels possible.

Sure has always believed in the power of movement. And we’re acting now to create the world we want to see – one where millions of young people are empowered with the confidence and access they need to move freely.

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Nobody does this solo. We’re all one movement. Sign up to be part of the world’s most active community and we’ll get you on your way.