Coming Soon

 

 

SURE UK x FIFA World Cup 26TM INSTAGRAM COMPETITION 

 

1. This promotion is open to residents of the UK aged 18 years or over. This Promotion is open to UK (England, Wales, Scotland and Northern Ireland) residents aged 18 years or over who: (a) have a mobile phone with scan capabilities (b) internet access (to receive any digital Prizes); (c) a valid UK bank account to receive the spending money prize; and (d) have a valid passport and authority to enter the US.   

 

2. The following are not eligible to enter this Promotion: employees and their immediate families of the Promoter, associated agents or anyone professionally connected with this Promotion, including without limitation, advertising agencies, PR, prize suppliers and legal advisors. Winners must also not be a public official or Excluded Person (see below). In these Terms and Conditions, “immediate family” includes mother, father, brothers, sisters, sons, daughters, partner or spouse members of such employees or of anyone with whom such employees are domiciled. 

 

3. Winners and their guests may not be an Excluded Person. Excluded Person means: 

i. any person banned by the Host Association from membership of the fan club for the national football team (or banned from any equivalent official supporters club by a football governing body in any jurisdiction in the World); 

ii. any person subject to an administrative or judicial football ban under the applicable laws of the relevant Host City and/or The United States of America.  

iii. any person banned by UEFA, FIFA, any football governing body or otherwise, from travelling to or attending an association football match;  

iv. any person banned by FIFA, the Host Association and/or the relevant Stadium Owner from attending events at the Stadium;  

v. any person who is deemed by the participating teams in the FIFA World Cup 26™ Match to be a person to whom tickets should not be allocated (including but not limited to persons who have been issued with a stadium ban by the respective participating team);  

vi. any person who is deemed by the relevant public authorities to be a person to whom tickets should not be allocated for safety and security reasons; and 

vii. any person who has breached or is in breach of the FIFA Terms and Conditions. 

 

How to Enter 

4. To enter: 

a. Visit https://www.instagram.com/suredeodorantuk and  

b. follow @suredeodorantuk Instagram account, like the Sure competition post, and tag a friend in the comments. Any entrant found to use multiple Instagram accounts to enter will be ineligible. 

 

5. The opening date for entries is 00:01 GMT on 25.02.2026 and the closing date for receipt of entries is 11:59 GMT on 31.03.2026. 

 

6. Entrants will need to follow the @suredeodorantuk account on Instagram and have their privacy settings set to allow Direct Message from @suredeodorantuk during the Promotional Period and for the time period necessary to administer the Promotion. 

 

7. No purchase necessary; however, internet access and a valid Instagram account are required. 

 

Entry Requirements 

8. The promotion is limited to one entry per Instagram account. No entrant may win more than one prize. 

9. Any use by entrants of multiple identities or identities other than their own to enter this Promotion will be disqualified and any prize entitlement will be void. The Promoter reserves the right to determine, in its sole and absolute discretion, whether an entrant has already submitted an entry and to disqualify any subsequent entries or prize entitlement. 

 

10. No applications from agents, third parties, organised groups or applications automatically generated by computer, including by Artificial Intelligence, will be accepted. No incomplete or corrupted entries will be accepted. Entries will only be accepted if they comply with all entry instructions. 

 

11. Responsibility is not accepted for entries lost, damaged or delayed as a result of any network, computer hardware or software failure of any kind. Proof of sending will not be accepted as proof of receipt. 

 

12. Each entry: 

a. must be suitable for display and publication online and should not be obscene or indecent (including but not limited to nudity, pornography or profanity), it must not contain defamatory statements or words or symbols that are offensive either generally or to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group. It must not include threats to any person, place, business or group, it must not invade privacy or other rights of any person, firm or entity, and it must not in any other way violate applicable laws and regulations or network standards; 

b. must not contain or refer to any products other than those of Unilever and it must not contain or reference any third party trade marks or logos (other than those of Unilever) unless such inclusion is merely incidental and is not unduly prominent and as long as it is included with due cause and in such a way that it does not take unfair advantage of any third party trade marks; and  

c. must be the entrant’s own work and must not contain any copyright protected works (other than as owned by the entrant).  

13. If you submit an entry that includes material the rights in which are owned by a third party, including intellectual property rights such as copyright and trade marks, you will be responsible for any legal action that party may take against you. 

 

14. By submitting your entry, you grant us a perpetual, worldwide, non-exclusive, royalty-free, sub-licensable and transferable licence to use, reproduce, distribute, and make derivative works of your entry in any media and through any media channel. 

 

15. Entries received in connection with this promotion may be reviewed by the Promoter or a third party moderator after they have been placed online to confirm they comply with these terms and conditions. If any such entries are or could reasonably be construed as being unlawful or contrary to these terms and conditions, we may remove them from @suredeodorantuk Instagram account immediately. The Promoter reserves the right to delete or remove any published entries from @suredeodorantuk Instagram account at any time without prior notice to entrants. 

16. Entrants shall indemnify and hold the Promoter and their respective affiliates, directors, agents, or other partners ("the Indemnitees") harmless from any claims, actions, proceedings, costs (including reasonable legal fees) and expenses brought or asserted by a third party against any of the Indemnitees arising as a result of the Promoter's use of the entrant's submission including but not limited to any breach of third party intellectual property rights. 

 

17. Automated entries, scripts, or entries made through bots, AI systems, or any other automated means are prohibited. The Promoter reserves the right to verify entries, including through CAPTCHA or other human verification tools, and to disqualify any entry suspected of being generated or assisted by automated technology. The Promoter’s decision regarding the validity of any entry shall be final and made in its sole discretion. 

 

18. By participating in this promotion, you agree to release, discharge and hold us harmless from any and all injuries, liability, losses and damages of any kind resulting from your participation in this promotion (save that nothing shall limit our liability for fraud, or for death or personal injury caused by our negligence). 

 

Prize 

 

19. There is 1 prize to be won and 1 winner in this Promotion. There is a FIFA World Cup 2026 trip to win. The breakdown of the prize is as follows: 

 

a. World Cup trip: 1x trips to attend the FIFA World Cup 26™ match, Panama vs England on 27.06.2026 in New York, USA. There will be 1 winner of the Main Prize. Each winner will receive:  

2 x general admission tickets (for the winner and one guest of their choice) FIFA World Cup 2026 match, Panama vs England on 27.06.2026 in New York, USA; 

2 x return economy flights to and from an airport in the United Kingdom to an airport in New York;  

2-night stay in a 3* hotel (1 room, double occupancy); and 

£500 (five hundred) spending money. 

 

20. FIFA mandatory clauses 

 

1.  Tickets must be used only by the winner(s) and named guest(s). Entrants must not re-sell, give away or otherwise re-distribute any tickets they receive.  

 

2. Entrants agree that, should they win tickets to a FIFA World Cup 26™ game: 

2.1.1Their personal information and that of any guest(s) including, but not limited to their names, titles, date of birth, email addresses, country of residence, nationality, passport/identity documentation numbers and where you have a disability or limited mobility, and additional personal data relating to your accessibility requirements, will be processed by Unilever and Unilever’s third party agencies in order to provide the agreed tickets [and arrange travel and/or accommodation] to the winner(s). Company will process personal information in accordance with applicable privacy laws and Company’s privacy notice, a copy of which is available here: https://www.unilevernotices.com/privacy-notices.html (“Unilever Privacy Notice”). Unilever may also share such personal data with FIFA who may use it to (i)  process ticket requests; (ii) issue tickets; and (iii) carry out necessary health, security and/or background check; (iv) to comply with applicable law; and (v) and/or organise appropriate accessible seating for Accessibility Ticket, in accordance with FIFA’s Data Protection Regulations, FIFA’s Data Protection Policy (which is accessible at https://www.fifa.com/data-protection-portal/data-protection-policy, FIFA’s Data Protection Portal (available at www.FIFA.com/data-protection-portal) (together, “FIFA Privacy Policies”). Eligible Employees confirm that they will obtain the permission of any Guest(s) they take, for the same. 

2.1.2 They will, and will procure that their Guest will comply with any instructions or guidelines communicated by Unilever, or by a third party on behalf of Unilever, and any request to enter into additional terms and conditions and provide such personal information as is required. 

2.1.3 They will comply with FIFA’s ticketing terms of use, a copy of which is available here: https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026/articles/legal-documents, and all other applicable ticket terms and conditions and stadium code of conduct terms shared by FIFA, stadium management or any third parties acting on behalf of FIFA, and shall comply in particular with terms related to the prohibition on the re-sale and transfer of such tickets, and prohibition of certain items in the stadium. Entrants acknowledge that a breach of these terms may result in their ticket being revoked, entry to the stadium refused or being asked to leave the stadium. 

2.1.4 They understand that the teams and players in respect of such FIFA World Cup 26™ game may be subject to change without notice, and FIFA World Cup 26™ games may be cancelled, rescheduled or relocated, at FIFA’s discretion. [Unilever will not be responsible for losses to winners/guests for travel and accommodation expenses in this event.]   

2.1.5 [Where Entrant and/or their Guest has notified Unilever of a disability or limited mobility, Unilever will use reasonable endeavours to accommodate any accessibility requirements necessary to enable the Entrant and their Guest to attend the stadium [including any related hospitality, travel and accommodation requirements]. While Unilever strives to ensure accessibility for all, the Entrant acknowledges that Unilever cannot guarantee that third-party providers of tickets [, hospitality, travel and accommodation] will always meet specific accessibility requirements. These services are managed independently, and their policies and practices may vary. Unilever will not be responsible for any failure to meet accessibility requirements by third-party providers.]  

2.2 All Entrants (and their guests) are responsible for ensuring that they have a valid visa to travel to US as appropriate, in order to use the relevant tickets, and will be responsible for the costs of obtaining any such visa.  If they are unable to obtain such a visa within 7 days of being notified of the prize, another winner will be chosen in accordance with these terms and conditions. 

2.3 Unilever will pay for return economy flights, 3 nights of accommodation at 3* hotel. 

2.4 Winners (and their guests) are responsible for ensuring that they have adequate and sufficient travel and mandatory medical/health insurance for their period of travel and duration of their stay in the US and will be responsible for costs associated with obtaining such insurance.  

2.5 The prize includes £500 spending money, to be used whilst at the event. 

2.6 All Entrants and guests must be over 18 and may not be a public official. Any guests under the age of 18 must be accompanied by a parent or legal guardian (over the age of 18) and may be required to sign a legal release in a form determined by the Promoter in its absolute discretion.  

2.7 Entrants acknowledge that FIFA retains rights under the ticket terms and conditions and stadium code of conduct terms to revoke or cancel tickets, and Unilever may therefore be required to withdraw tickets awarded to winners and guests of winners at any time. In such circumstances Unilever will not be liable to winners or guests of winners for any losses incurred as a result of such withdrawal.   

Prize winners’ specifics 

3. NOTICE: Each winner and guest must all need to hold a valid passport and have authority to enter the US. This must be obtained and confirmed before travelling to the US.  

 

4. The Promoter will not be liable to winners or guests for any costs, damages, injuries or losses incurred by the winners or their guests as a result of travelling to or attending the FIFA World Cup 26™.  

 

21. Winners (and their guests) are responsible for ensuring that they have adequate and sufficient travel and medical insurance for their period of travel and duration of their stay in New York, US and will be responsible for costs associated with obtaining such insurance.  

 

22. It is the winner’s responsibility to organise transport to/from their departure airport. Unless expenses are expressly stated in these Terms and Conditions to be expenses which are part of any prize, all other expenses incurred by the winners and their guests in preparation for, or during the trip, are the responsibility of the winners and their guests, including but not limited to all other meals and drinks, transfers, insurance and any applicable insurance excesses, spending money beyond the £500 provided, incidentals, mini-bar, laundry, room service, telephone calls and all other ancillary costs are not included.  

 

23. The prize winners will each receive tickets only valid for the specified date.  

 

24. The prize includes what is stated in clause 19 only and does not cover any additional costs related to other travel, food, drinks, or any expense of any kind.  

 

25. Winners shall remain at all times responsible for their guest (who is the additional ticket holder). Any guests under the age of 18 must be accompanied by a parent or legal guardian (over the age of 18) and may be required to sign a legal release in a form determined by the Promoter/ a third party on behalf of the Promoter / FIFA / a third party on behalf of FIFA in its absolute discretion. Any guests under the age of 16 must be accompanied by an adult at all times whilst at the stadium and its surrounding areas.  

 

26. Only one prize per person, per email, per bank account. Prizes are non-exchangeable, non-transferable, and non-refundable and there is no cash alternative in whole or in part. The prize must be accepted as offered and redeemed by the named winner only. Match tickets must be used only by the winners and named guests. Entrants must not re-sell, give away or otherwise re-distribute any tickets they receive. There is no alternative prize, in whole or part (save where the Promoter in its sole discretion deems it reasonably necessary to provide an alternative prize). The prize cannot be combined with any other offer, promotion or discount.  

 

27. Prize elements, including match tickets, air travel provider, and hotel, will be determined by the Promoter in its absolute discretion. All travel is always subject to availability and may be dependent on select seat class with airlines or specific room category availability with an accommodation partner. Departure airport will depend on the destination in the United Kingdom and availability.  

 

28. Prize winners and guests must be available to travel on the dates specified by the Promoter, or prize and its value will be forfeited.    

 

29. Frequent flyer points will not form part of the prize. The winner and their guest must travel together, including travelling on the same flights and staying in the same accommodation and possess all required travel documents, including visas and valid passports, if and as applicable. No compensation or alternative travel plans will be arranged should the winner and/or their guest miss their outbound or return flights or fail to meet any check in requirements for any reason. These costs will be the sole responsibility and expense of the winners and their guests. A credit card imprint will be required from the winners at check-in to the hotel for all incidental charges.   

 

30. Winners and their guests will be solely responsible for all taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used. Winners and their guests are responsible for passport, travel visa, insurance, medical expenses and compliance with meeting any travel/health requirements imposed by United States government and those of the United Kingdom at time of travel.   

 

31. The Promoter will not be responsible for replacement of any lost or stolen match tickets once they are in winner's possession or in the possession of the winner’s guest.   

 

32. Winners will receive an invitation to the FIFA ticketing App. During the registration process, the winners will have to submit all data as required by FIFA and will also need to accept FIFA’s terms and conditions.   

 

33. The Promoter will share the winners’ contact details with a third-party agency who will fulfil all flights and hotels and will liaise directly with consumers from sureworldcup@teamwass.com after they’ve claimed their prize. Tickets will be shared digitally. The winners’ contact details will also be shared with a third-party supplier(s) where the winners will be sent a link to a secure domain to enter their bank account details securely for the spending money payment to be made.  

 

34. Tickets will be delivered to the winners (and their guests) by virtue of ‘electronic mobile phone tickets with such method to be determined by FIFA or a third party on behalf of FIFA, at its sole discretion.  

 

35. Entrants agree that, should they win tickets to a FIFA World Cup 26™ Match, their personal information and that of any guests including, but not limited to their title, full names, email address, date of birth, passport / ID number, nationality, country of residence, match number, ticket number, block/row/seat information for their ticket, and where they have a disability or limited mobility, additional personal data relating to their accessibility requirements (“Personal Data”) will be processed by the Promoter and the Promoters third party agencies in order to perform disclosure checks in line with the Promoter’s internal policies, provide the ticket to the winners and any guests and arrange any agreed travel or accommodation.  

 

36. Winners confirm that they will obtain the permission of any guest they take, for the same sets of personal data.   

 

37. Winners will (and will procure that their guest will) comply with any instructions or guidelines communicated by the Promoter, or by a third party on behalf of the Promoter, and any request to enter into additional terms and conditions and provide such personal information as is required.  

 

38. Winners and guests understand that the teams and players in respect of the FIFA World Cup 26™ Match may be subject to change without notice, and FIFA World Cup 26™ Matches may be cancelled, rescheduled or relocated, at FIFA’s discretion. The Promoter will not be responsible for losses to winners/guests for travel and accommodation expenses in this event.  

 

39. Where winners and/or their guests have notified the Promoter of a disability or limited mobility, the Promoter will use reasonable endeavors to accommodate any accessibility requirements necessary to enable the winners and their guests to attend the stadium including any related hospitality, travel and accommodation requirements. While the Promoter strives to ensure accessibility for all, the winners acknowledge that the Promoter cannot guarantee that third-party providers of tickets, hospitality, travel and accommodation will always meet specific accessibility requirements. These services are managed independently, and their policies and practices may vary. The Promoter will not be responsible for any failure to meet accessibility requirements by third-party providers.   

 

40. Winners (and their guest) are responsible for ensuring that they have a valid visa and/or the necessary travel documents to travel to the US, as appropriate, in order to use the relevant tickets, and will be responsible for the costs of obtaining any such visa/documents. If they are unable to obtain such a visa/document within 7 days of being notified of the prize, another winner will be chosen in accordance with these terms and conditions.  

 

41. Entrants acknowledge that FIFA retains rights under the FIFA Terms and Conditions to revoke or cancel tickets, and the Promoter may therefore be required to withdraw tickets awarded to winners and guests of winners at any time. This includes refusing entry to the stadium or asking winners or guests to leave the stadium due to any breach of conduct and/or inappropriate behaviour. In such circumstances the Promoter will not be liable to winners or guests of winners for any losses incurred because of such withdrawal.   

 

42. The Promoter reserves the right to provide alternative prizes of equal or greater value should circumstances outside our control make this necessary.  

 

43. The Promoter is responsible for sourcing and supplying the prize for the Promotion.   

 

44. We reserve the right to verify each winner and ask for proof of identity, age and address and to withdraw prize entitlement where there are reasonable grounds to believe there has been a breach of these Terms and Conditions.  

 

45. The winners will be solely responsible for paying any taxes in connection with the prizes and all other expenses not specifically detailed above.  

 

46. Winner Selection: All valid entries received on or before the closing date will be randomly assigned a number and will be entered into a random number generator draw. The first entry drawn at random will win the prize as outlined in clause 19. The first 1 entry drawn will win the Prize tickets. In the event of any dispute, the decision of the Promotor is final. In the event of unforeseen circumstances, the Promotor reserves the right to substitute the prize for an alternative of equal or greater value. No correspondence will be entered into.  

 

47. If you are selected as a winner and the Promoter receives a request from a consumer that a valid prize award took place, the Promoter will share the first letter of both your first name and surname with them, e.g. “AA”. If the UK Advertising Standards Authority request confirmation that a valid award took place, we will share your first and last name directly with them.     

 

48. These terms and conditions and any issues or disputes which may arise out of or in connection with these terms and conditions (whether such disputes or issues are contractual or non-contractual in nature, such as claims in tort, for breach of stature or regulation or otherwise) shall be governed by and construed in accordance with English law and the courts of England and Wales. Entrants hereby irrevocably submit to the exclusive jurisdiction of the English and Welsh courts to settle any such dispute or issues.   

 

49. The Promoter reserves the right, at its sole discretion, to eliminate or disqualify any entries or entrants that it regards as being in breach of these Terms and Conditions or the spirit of this Promotion. Those who try and circumvent the entry process and/or entry instructions by any method, will be disqualified and any prize award will be void.  

 

50. Entry into this Promotion is voluntary and at the entrant's sole decision and risk.  

 

51. Subject to Clause 54 below, the Promoter will not in any circumstances be responsible or liable to the winners or any third party, or accept any liability for:  

a. any disappointment, loss, damage, personal injury or death occurring as a result of entry to this Promotion; and/or   

b. any loss, damage, personal injury or death occurring as a result of acceptance and/or use of the prize.  

 

52. Nothing in these Terms shall limit or exclude the Promoter’s liability for:  

a. death or personal injury caused by negligence; and/or   

b. fraud or fraudulent misrepresentation; and/or   

c. any liability which may not be legally limited under applicable law.  

 

53. The Promoter accepts no responsibility for system errors or other issues that may result in disruption to, lost, delayed or not received entries, winner notification(s) or prize(s). The Promoter will not be responsible for the non-inclusion of entries as a result of technical failures or otherwise, including any such failure which is within the control of the Promoter.  

 

54. The Promoter reserves the right to cancel, amend, withdraw, terminate or temporarily suspend this Promotion in the event of any unforeseen circumstances or technical reason outside its reasonable control, with no liability to any entrants or third parties but will use all reasonable endeavors to avoid consumer disappointment and in the event of an early cancellation or termination of this Promotion, the Promoter will select winner(s) from all valid and eligible entries received prior to any such early cancellation or termination. Such circumstances include, but are not limited to: industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action or any other event that is beyond the control of the Promoter.  

 

Selection of Winners 

 

55. All valid entries received on or before the closing date will be entered into a random number generator. The first entry drawn at random will win the prize.  

 

56. In the event of any dispute, the decision of the Promoter is final. In the event of unforeseen circumstances, the Promoter reserves the right to substitute the prize for an alternative of equal or greater value. No correspondence will be entered into. 

 

57. The winner will be notified by an Instagram direct message from @suredeodorant Instagram account within 10 days of the closing date. The winner must claim their prize by responding to the direct message confirming their full name and address within 10 days of the notification. The winner’s details will be shared with sureworldcup@teamwass.com (the Promotor’s third-party agency) who will handle fulfilment of the tickets, flights, accommodation. They will then be sent a link to a secure domain provided by the Promoter’s third-party supplier(s) Zapit, where the winner can enter their bank account details securely for the payment to be made. If the prize is unclaimed after this time, it will lapse, and the Promoter reserves the right to offer the unclaimed prize to a substitute winner selected in accordance with the promotion rules

58. If, after a winner has been selected, the Promoter reasonably determines that the winning entry was made, generated, or assisted by automated means (including but not limited to AI systems or bots), or otherwise in breach of these terms and conditions, the Promoter may declare that entry invalid and select an alternative winner in accordance with these terms and conditions. The Promoter’s decision in this regard shall be final and made in its sole discretion. 

General Terms 

59. This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. Entrants are providing information to the Promoter. Entrants release Instagram for all claims and liabilities arising in respect of the promotion. 

 

60. By entering the promotion, all entrants will be deemed to have accepted and be bound by the rules.  All entry instructions form part of the rules.  

 

Promoter and Data Controller: Unilever UK Limited, 3 St James Road, Kingston Upon Thames KT1 2BA (please do not send entries to this address).