A man and woman running on a path between trees


At Sure, we’re on a mission to inspire the confidence in everyone to move more. As one of the world’s biggest deodorant brands, it’s our priority to do everything we can to protect the outdoor spaces and places in which we all move. We will minimise our impact on the world around us, so that everyone can keep moving safely.

How we’re committed to reducing waste

One of those commitments is our compressed 200ml aerosol cans. Thanks to our specialist team, we’ve found a way to fit the same amount of protection into a smaller, smarter deodorant can.

Our 200ml aerosols need less gas, but don’t worry – they last just as long as our 250ml antiperspirants and still provide you with the same levels of protection.

Recycling our aerosol cans

Our whole range of antiperspirant deodorants can be collected and recycled by the majority of UK councils. And thanks to our work with Alupro – a not-for-profit organisation specialising in aluminium packaging – we’ve also helped increase awareness around recycling aerosols.

Recycled plastic in our roll-on deodorants

Our new pack shape has been made with 20% less plastic. But this is just the start. For 2023, we’re working hard to remove virgin plastic from our packaging and reduce plastic in every one of our roll-ons.

More ways that we’re helping our planet…

With renewable energy sources, reduced water use and zero manufacturing waste in landfill, we’re committed to halving the environmental footprint of our products across our entire supply chain.

During production, our factories ensure waste is used as smartly as possible, like selling cardboard boxes transporting raw materials to recycling companies to ensure they’re reused. We’re also dedicated to using as many green shipping methods as possible to help reduce carbon emissions.

We’re always striving to do more to create environmentally friendly packaging and reduce our environmental impact. Join us on our mission to reduce waste and inspire real change in the deodorant industry (and beyond).