Sure Reference

20th August 2025

Unilever UK Ltd

3 St James’s Road

Kingston upon Thames

KT1 2BA

Dear Sir/Madam,

This confirms that the information reported to Unilever UK Ltd on the Anti-Perspirant Deodorant market in

UK shows that Sure sold 86,865,647 units and £189,623,541 value and was ranked first in units and first in

value among brands for the 52-week period ending 09.08.2025. Our report shows Total Coverage for the

UK Deodorant market.

Please note that:

While we have provided the above written confirmation of what we report in the Deodorants database, NielsenIQ does not endorse any client claim
Unilever UK Ltd may only make use of our name in association with the information it may reference in its claim. Unilever UK Ltd may not state or imply that NielsenIQ is the source of the claim itself.
Any Unilever UK Ltd claim that relies on NielsenIQ data must contain the following citation, including NielsenIQ’s copyright:
- “Source ©2025 NielsenIQ data, Unit/Value Sales, Anti-Perspirant Deodorants (client defined) w/e 09.08.2025 (GB)”
This letter is valid for 12 months from the date of issuance.

IInformation provided by NIQ is primarily designed for Unilever UK Ltd internal use. We consent to the use

of the results referenced in this letter in an advertisement or public communication on the condition that

Unilever UK Ltd indemnifies and holds harmless NIQ, its officers and directors against all claims, damages,

loss or expenses (including attorney’s fees) relating to Unilever UK Ltd disclosure of NIQ information.

Sincerely,

Melodie Jones

Senior Analytics Executive

Appendix

NielsenIQ | John Smith Drive | Oxford OX4 2WB | niq.com

SURE REFERENCE