Skip to content

Sure Advanced Reference

The data below confirms that Sure Men Ice Fresh sold a total of 5,281,566 units for the MAT period ending 28/12/2019 (see table below).  This was the highest in volume sales than any other Anti-Perspirant brand (Unilever-defined) for that period.  Anti-Perspirant (Unilever defined) includes Aerosol, Roll On, Soft Solid and Stick products.  Our Retail Measurement Services covers Grocery, Impulse and Chemists.

The data below shows which products were the 1-10 best sellers during the time period specified.

BRAND

FORMAT

TYPE

SUB_BRAND

VARIANT

UNITS MAT 
(end 28-DEC-19)

SURE

AEROSOL

ANTI-PERSPIRANT (AP)

MEN

ICE FRESH

5,281,566.8

SURE

AEROSOL

ANTI-PERSPIRANT (AP)

MEN

ACTIVE DRY

4,328,718.3

SURE

AEROSOL

ANTI-PERSPIRANT (AP)

WOMEN

BRIGHT BOUQUET 250ml

3,636,954.0

DOVE

AEROSOL

ANTI-PERSPIRANT (AP)

MEN+CARE

CLEAN COMFORT

3,151,836.2

DOVE

AEROSOL

ANTI-PERSPIRANT (AP)

DOVE

ORIGINAL

2,667,004.0

SURE

AEROSOL

ANTI-PERSPIRANT (AP)

INVISIBLE

PURE

2,646,602.6

SURE

AEROSOL

ANTI-PERSPIRANT (AP)

MEN

QUANTUM DRY

2,539,861.8

SURE

ROLL ON

ANTI-PERSPIRANT (AP)

WOMEN ULTRA DRY

COTTON DRY

2,459,355.3

RIGHTGUARD

AEROSOL

ANTI-PERSPIRANT (AP)

TOTAL DEFENCE

FRESH

2,448,831.4

SURE

AEROSOL

ANTI-PERSPIRANT (AP)

WOMEN

BRIGHT BOUQUET 150ml

2,394,688.6

 

Data Source: Nielson One Light; MAT period ending 28/12/2019