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It's all about what's under your arms

Your search for how to choose the right deodorant shouldn’t just be about finding the right scent. It definitely plays a part – you should enjoy the fragrance you’re putting under your arms, after all – but there’s much more to it: that feeling of freshness, that feeling of making your moves with confidence.

That’s where Sure comes in. We want to give everyone that confidence to move and keep moving, so our range of deodorants and antiperspirants are tailored to keeping you going in the right direction, no matter what your routine is.

From the refreshing burst of spray deodorants to the precise application of roll-ons and the convenience of stick deodorants, and with three different degrees of sweat and odour protection – 48hrs, 72hrs and 96hrs – Sure’s range works with any and every lifestyle.

Your journey for how to choose the right deodorant has led you here, and it won’t be long until you discover exactly which type and what kind of protection works best for you. Whatever the choice, you’ll be choosing freshness and confidence.

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When it comes to personal care, using the right kind of deodorant can make a big difference: it has a huge impact on your comfort, and you’ll want it to be as effective as possible as you move through your day. Understanding the benefits of sprays, roll-ons and sticks can go a long way in helping you make the right decision when it comes to how to choose the right deodorant.


You never know when your day might bring on a sweat. When you’re stuck on a packed train, having to make a presentation at work or running for the bus. With Maximum Protection, you can tackle the day with complete confidence.

Another smart feature in our deodorant ranges is Body Heat Activated™ – the only fragrance technology that reacts directly to the temperature of your body. Tiny microcapsules sit on the surface of your skin. Whenever you move, your body heat rises causes the capsules to burst, releasing fresh fragrance throughout the day.

So, whether you’re more active in the mornings, or a die-hard night owl, Body Heat Activated™ has you covered.


If you’re after a light and refreshing application, then it’s a deo spray you’ll want to use. They’re quick to apply, often with a cooling sensation, which makes them perfect for those who are on-the-go and are looking for a fuss-free option. The fine mist evenly covers the skin, offering effective odour protection without a sticky residue.


Known for their precise application, with roll-ons you’re in total control of the amount of deo you’re applying, so the amount of coverage is completely up to you. If you prefer a more controlled and targeted application then this is the type of deo for you, providing lasting protection against odour and wetness.


For a convenient and mess-free application reach for a stick deodorant. They’re easy to use, providing a solid layer of protection against sweat and odour. Perfect for those who appreciate a traditional application method and a dry finish. They’re the deo-style of choice for individuals with an active lifestyle.


When it comes to sweat and odour protection, we understand that everyone’s needs are different. Some move through their day without wanting to break a sweat, while others regularly break barriers and smash limits. That’s why you’ll find three degrees of protection among Sure deodorants – so no matter what kind of mover you there’s a Sure deodorant for you.


For that trustworthy daily defence against sweat and odour. Sure's 48hrs Essential Protection provides dependable freshness for everyday needs and is designed to keep you feeling comfortable and confident as you move through your daily routine. With Essential Protection you can stay focused on what matters most without worrying about unwanted perspiration.


Featuring breakthrough technology and breaking the limits of Sure’s basic antiperspirant aerosol, Sure's 72hrs Nonstop Protection delivers reliable and long-lasting protection – it’s been tested to the limit to provide 72-hour protection from sweat and odour, even after exercise. If you’re moving through life on a busier schedule, Nonstop Protection will help you stay confidently fresh even when you have to shift up a gear.


If you demand the ultimate in long-lasting protection and freshness then Sure’s 96hrs Maximum Protection will be what you need. With its unrivalled performance in combating sweat and odour, you can count on Maximum Protection to keep you covered and feeling confident, even when the going gets tough.

We want to inspire the confidence in everyone to move more. Whether you’re looking to get started, or you want to keep the ball rolling, or you already have that next barrier to smash through in your sights, our deodorants will help give you the momentum to keep moving. So let’s get to it – see our range hereOpens in a new window.