Cutting down on excessive sweating There’s a reason nine out of 10 women trust Sure Maximum Protection*. If you feel like you’re sweating too much, you need strong protection. And that’s what this gives you, for protection that’s twice as effective as the UK’s leading antiperspirant deodorant** Powerful protection When you can’t put your day on pause, you need reliable protection that lasts. That’s why this antiperspirant deodorant helps to fight sweat and odour for up to 96 hours, leaving only a fresh, white scent behind Boosting confidence Start every day with confidence, boosted by a long-lasting clean, white fragrance. Power walk to the office and stride into your next meeting. With Sure Women Confidence Maximum Protection Antiperspirant Deodorant, there are no obstacles – only opportunities *based on a survey of 208 UK women who tested the product **against sweat, than the leading antiperspirant. Nielsen MAT value sales 03.01.15.